Jyoti Shakya: From Europe's Runways to Nepal's Eco-Fashion Oasis 20-Sept-2023

In the vibrant tapestry of life, Jyoti Shakya emerges as a 23-year-old maverick, passionately entwined with the world of fashion. Her journey, an extraordinary blend of wanderlust and entrepreneurial spirit, has taken her from the hallowed runways of Paris and Milan, Italy, to the enchanting landscapes of her homeland, Nepal. After her graduation, Jyoti embarked on a transformative voyage across Europe. She immersed herself in the grandeur of Parisian fashion shows and the chic elegance of Milan's couture. These experiences left an indelible mark on her, instilling a deep understanding of the specialty of fashion and the ever-evolving market.

Upon her return to Nepal, Jyoti embarked on a mission to weave fashion with ethics. She sourced exquisite materials like cotton fabric, handmade hemp fabric, and yarn from Nepal Art Shop Export and Import Pvt. Ltd, a hub of sustainable craftsmanship. With unwavering determination, she established a small but mighty design house with production, sales, and a contact office in the bustling heart of Durbarmarg, Kathmandu. Jyoti's creative workshop, a mere 7 kilometers from the town's chaos, became her sanctuary of innovation. Here, she blended her knowledge of fashion hacks and tricks, conjuring a symphony of diverse dress designs that left the fashion world awestruck. Although a newcomer in the business realm, Jyoti's tenacity and vision led her to forge connections with European markets. She started exporting dresses worth nearly $35,000 every 90 days. Her secret to success? A belief in hard work, impeccable finishing, a keen understanding of European sizing, and rigorous quality checks.

Jyoti's designed dresses soon found their way into the hallowed halls of Europe's most unique boutique hotels and showrooms. Each piece, a testament to her dedication and ingenuity, graced the fashion-forward clientele of the continent. But Jyoti's passion extended beyond the modern trends; she firmly believed that vintage clothing possessed a timeless allure in the market. With her astute eye for fashion, she curated a collection that breathed new life into the vintage aesthetics.