Microsoft, a global technology leader, has announced significant expansions to its Copilot artificial intelligence software, aiming to make the powerful tool accessible to a broader audience, including consumers and small businesses.

Copilot Pro: A New Subscription Service for Individuals

One of the key announcements is the introduction of Copilot Pro, a subscription service tailored for individual users, priced at $20 per month. This move signifies Microsoft's commitment to catering to the diverse needs of power users, including creators, researchers, programmers, and others who seek rapid access to cutting-edge features.

The Copilot Pro subscription includes access across various devices, running seamlessly on applications such as Word, Excel, PowerPoint, Outlook, and OneNote on PCs, Macs, and iPads. Subscribers will also enjoy priority access to the latest large language models, starting with OpenAI's GPT-4 Turbo, capable of handling complex prompts with up to 300 pages of text.

Furthermore, the subscription brings enhanced AI image creation with Designer, formerly known as Bing Image Creator. Copilot Pro users will have the unique ability to build their own Copilot GPTs, customized for specific topics, through a forthcoming tool named Copilot GPT Builder.

Expanding Access to Small Businesses and Enterprise Users

Microsoft is not only focusing on individual users but also extending Copilot for Microsoft 365 to small businesses with under 300 employees. The pricing remains competitive, mirroring the $30 per user per month set for larger enterprise customers.

Moreover, the company is broadening Copilot's availability to more enterprise users by allowing access for customers under Office 365 E3 and E5 subscription plans, not just limited to Microsoft 365 licenses.

Enhanced Free Copilot Services

For users looking for free AI assistance, Microsoft is expanding the features of its free Copilot service (previously known as Bing Chat). The site will now offer targeted Copilot versions for specific topics such as fitness, cooking, and travel, providing users with more specialized and relevant information.

To enhance accessibility, Microsoft has introduced a Copilot mobile app for both Apple and Android devices, offering the same capabilities as the web version. This includes access to the powerful GPT-4 large language model from Open AI and Dall-E 3 for image creation. Additionally, Copilot is now integrated into the Microsoft 365 mobile app for users with a Microsoft account.

Microsoft Surpasses Apple in Market Value with AI Momentum

In a remarkable turn of events, Microsoft has dethroned Apple as the largest U.S. company by market value, reaching nearly $2.87 trillion. This milestone is attributed to Microsoft's sustained growth in its cloud computing division, outpacing major competitors like Amazon and Google.

Investors are optimistic about the role of artificial intelligence in driving new revenue for Microsoft, fueled by the company's substantial investment in startup OpenAI. Microsoft's stock has risen by 64% over the past year, contributing significantly to its market value.

As both Microsoft and Apple gear up to report their results in the coming weeks, analysts project further gains for Microsoft. The company's strategic focus on expanding the reach of Copilot and leveraging AI capabilities positions it as a key player in the evolving landscape of technology and innovation. With a diverse range of offerings, Microsoft continues to demonstrate its adaptability and resilience in the ever-changing tech industry.

Message To The Readers:

Copilot Pro: A subscription service for individual users priced at $20/month. It offers access to large language models like OpenAI’s GPT-4 Turbo and enhanced AI image creation.

Small Businesses: Copilot for Microsoft 365 now extends to businesses with under 300 employees, mirroring larger enterprise pricing.

Free Copilot Services: Expanded features for free AI assistance, including specialized versions for topics like fitness and cooking.

Market Value: Microsoft surpasses Apple in market value, driven by cloud computing growth and AI investments.

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